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 This is Anthony Ginet. He is from Reunion but now lives in Dubai.

Anthony Ginet

On his Instagram he boasts how he has generated over 1m EUR in sales since he left. 

Anthony Ginet's Instagram

 Sounds impressive, but how did he do it?

 First of all he registered this company:

Anthony Ginet's company registration

Then, after working on Gredder and Smartscofeee, he set up novalight-uk.com, novlight-fr.com, and novalight-de.com selling the 'Novalight Regenlight'. This is the name he's attached to a dropships from China will will cost him around £13.50.

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Novalight Regenlight. £179, or £13.50 from Aliexpress.

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Here are some of the featured before and after images from 'customers' of the Novalight:

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Well they certainly look impressive. Seems like it must be a good product... unless those images were taken from elsewhere:

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The first image is taken from Qure:

The second is from this stock photo

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The third is stolen from a botox clinic

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And there are these images stolen from Current Body:

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Still, it must be a good product if it has been featured in all these publications?

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Well, it's not actually been featured in any of those:

Novalight Regenlight Reviews:

Anthony Ginet has put on his site that the Novalight Reganmask has 629 reviews at 4.7/5. This is very impressive for a site that was launched only in August. It's almost as if that number of reviews and the ratings were completely made up....

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Here are some actual reviews from TrustPilot:

"The packaging is cheap, the product is cheap, looks like something that has been mass produced, as cheap as possible. Nothing has the Novalight (company name) logo on it. In fact it is completely unbranded."

More Novalight Regenlight reviews on TrustPilot >

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How does Anthony Ginet market the Novalight Regenmask sites?

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Deceptive Facebook Ads

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These ads link to this site pretending to be a neutral independent source that has reviewed 25 LED masks and rated the top 5. 

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The image of the 'journalist' and 'wrinkle specialist is actually taken from a Dental Practice website:

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It only links to one of the masks - the Novalight Regenmask. What are the chances?

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Anthony Ginet - you're clearly a smart guy, but the game is up on this particular episode. Shut down your ads, and if you want to keep selling the mask, remove all of the fake content. Then puy your energy into something that is legal.

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Once the ads are down and the fake content removed, this site will be shut.

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